⎯ Areas of Expertise ⎯
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Marketing & Communications Professional - Event & Project Management
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Marketing : Creative and collaborative; supports the development and execution of strategic marketing plans to drive business results ✓ Social media marketing (Facebook, Twitter, Instagram),”out of the box” thinker on content creation, marketing strategy, promotional products, & reporting
Communications: strategic detail-oriented professional and takes ownership of projects ✓ PR strategy collaborations, internal and external communications, trade and consumer promotional events, newsletters, press materials, development of supplier relationships, public speaking and presentations
Event & Project Management: Flawless Detail Oriented Event and Solutions Focused Project Management ✓ Extensive advancing on and off- site planning and logistics including wine selections and catering, A/V requirements, assist with printing and assembling press materials, and selection of promotional items and management of shipments. With all meeting logistics, scheduling, travel arrangement coordination
Summary
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Positive motivational force, philanthropic driven event/ marketing project manager, with a proven ability to manage multiple successful projects simultaneously
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Autonomous, collaborative, detail-oriented, and takes ownership of projects.
Skills
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Experience
​Banfi Vintners, Old Brookville, NY 2011 – 2020
Marketing Coordinator
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A multifaceted role leveraging expertise in marketing, administrative support, public relations, and project management. Work in close collaboration with Marketing Managers, Sales Managers, Directors (PR, Creative Services, Communications, Pricing), and Legal Counsel. Manage relationships with multiple outside suppliers into Banfi’s 100-person sales force.
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Key Accomplishments & Noteworthy Projects
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✓ Spearheaded the successful coordination and execution of a 75-person company picnic and fundraiser; collected 100+ lbs. of canned food and created 300 community toiletry bags in collaboration with Mary Brennan INN
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✓ Managed a key 10,000 promotional item project, executing delivery logistics with 300+ Olive Garden restaurants nationwide from company headquarters; saved $1K+ in expenses
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✓ Selected to serve as the face and voice of the Banfi portfolio at various trade and consumer promotional events including the prestigious Wine Spectator’s New York Wine Experience
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Southern Wine and Spirits of New York, Syosset, NY
2005 – 2010
Marketing Assistant/Event Coordinator
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Provided administrative support to Executives including heavy calendar management, telephone gatekeeping, travel arrangement coordination, accounting and budgeting, and all phases of day-to-day superintendence
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Orchestrated solicitation, site selection, legal approval, and deliveries for all charitable events, speaking engagements, monthly sales force wine tastings, and divisional sales meetings
Interfaced cross-functionally to plan meetings, prepare presentations, and retrieve sales data
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Formulated and distributed customer/vendor correspondence including invitations, announcements, and acknowledgements
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Key Accomplishments & Noteworthy Projects
✓Contributed to the creation, design, and distribution of a 75-80 page holiday catalog that increased revenue generated by more than 25% over a four-year period
✓ Organized a successful five-course culinary competition for 20 executive-level guests; event garnered rave reviews and comparisons to a 5-star restaurant experience
Languages
English
Education
St. John’s University, Jamaica, NY
Bachelor of Science (B.S.), Communications
Master of Science (M.S.), Education
Philantrophy
The Fearless Warrior Foundation Inc., (NYS Non-Profit, pending 501c3 ) raises funds and promotes initiatives to support the local Wantagh community. We demonstrate a positive influence by acting selflessly, providing help to others in need, without expected gratitude or repayment.
Initially a start-up financial campaign focused on innovative events to provide support for medical costs. We successfully raised over $30,000 in 24 months. Those efforts provided inspiration to giveback to the community that advocated for us and continue the legacy of kindness and generosity.
2020 - NYS Incorporation as Non-Profit, focused on these projects
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Contactless Food Donation
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Instituted a weekly residential contactless food pickup for who wish to remain Covid-19 compliant and wish to donate to local food pantries, in addition to establishing new location for drop-off of donation
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Program delivered thousands of food items to local church pantry - Valued at close to $10,000. Proven consistent source of donations, including crucial needs i.e., cleaning supplies, bottled water and back to school items
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Scholarship
The Wantagh Fearless Warrior Scholarship is designed to promote ethics, integrity, and kindness among young people in their academic, social and wellness areas of their lives. Annually awarded to a graduating Wantagh High School senior, in memory of Bill Towey 94'. Expanded Scholarship program to include district residents that attend Private schools’ and provide a separate winner.
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Community Random Acts of Kindness Days​
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